Mobile attribution

Complete cross-channel & device attribution

Unify every touchpoint, from ad click, impressionas, to in-app events. Optimize ROAS across mobile, web, CTV, and beyond.

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Complete Attribution

Measure the entire user journey across all platforms, devices and channels.

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More attribution coverage and measurement methods for every channel
Complete Attribution

Industry leading privacy-centric measurement solutions and methods

Fill in the gaps of lost data signals caused by privacy changes.

Android Privacy Sandbox

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Privacy centric measurement

Trusted by
growth leaders world-wide

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Why top marketers choose Singular

We give marketers the most complete view of ROI and performance

100% Partner coverage to account for your entire program

Singular has 5x more integrations, from SANs to campaign, ad monetization, audience, and bid data.

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Combine attribution wth leading cost aggregation

Powerful data connectors meet attribution to unlock marketing performance for every campaign, creative, and keyword

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Track and analyze across the entire user lifecycle

Report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution

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Get a complete view of ROI and performance

Gain incremental performance lifts by unlocking granular ROAS at the source, campaign, creative, publisher, and keyword levels.

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Don't just take it from us!

See how top marketers accelerate growth with singular.

Esteban Macchiavello

22.2% Increase in Revenue after migrating from previous MMP

Singular meets every technical need we have and is priced to align with our marketing budget. It's a solution we can grow with.

Esteban Macchiavello

Performance Marketing & Growth Associate

Arif Ehsan

Domino's scales spend 2-3x since moving to Singular!

I found the Singular team to be more accommodating than we've ever experienced in the past. The team is willing to make changes that suit our business requirements and always work with us to find the right solutions.

Arif Ehsan

Head of Digital Marketing & Loyalty

Gus Viegas

Lessmore exceeds ROAS goal by 80% within 2 weeks

When we were testing a normal campaign either optimized for in-app purchase or ad revenue, it didn't cut it. But it was so easy to pipeline both together using Singular to Moloco, that within 2 weeks we were already seeing positive growth.

Gus Viegas

Head of Growth

Fergan Kitapli

800% increase in ROI in the first 8 months with GDPR and Coppa-compliant attribution

I would recommend Singular to any company for their easy partner configurations set up with all the networks; their legal compliant know-how and capabilities, and their great customer service.

Fergan Kitapli

Sr. Performance Marketing & UA Manager

Smarter insights, faster results

Measure the impact of all your marketing efforts down to the most granular level.

Universal measurement and seamless user experience

Unify tracking across mobile, web, paid, organic and owned channels with Singular links and QR codes. Personalize onboarding and re-engagement using configurable deep links, banners, and custom domains.

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Unified iOS measurement that fills every data gap

Enjoy a complete performance view with sophisticated conversion modeling and actionable, granular reporting, including cohorts and precise ROAS.

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All your data, where and how you need it

Single data pipeline covering all data types, with no engineering required. We are the only MMP that has a plug and play ETL that can plug into any data warehouse

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Block more fraud with best-in-class fraud prevention

Keep your ad budgets focused on real users and avoid misreporting with more detection methods, pre- and post-attribution.

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Mobile Attribution FAQ

What is mobile attribution?

Mobile app attribution is the process of connecting the install of a mobile app and the user's activities inside the app to the marketing campaign that led to the installation.

Singular makes these connections by matching an ad view or ad click that happens on a mobile device to the install (or, more precisely, the first session) of a mobile app on that same device.

How does one recognize an install?

The Singular SDK/S2S embedded in an app reports to the Singular server whenever the app is opened. If the app is opened on a device unknown to Singular, Singular marks this as an app install and triggers the install attribution process.

In other words, install = the first app open on a new device.

What is Ad Revenue Attribution?

Ad revenue attribution, also known as user-level ad revenue, ties ad revenue (usually on the user level or impression level) to the ad campaign through which the user was converted.

Ad revenue attribution reveals your complete advertising ROI - with the campaign cost, in-app revenue, and ad revenue all in one row.

See your True ROI

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